Hawaii turismiamet (HTA), riigiasutus, mis vastutab turismi tervikliku haldamise ja Hawaii saarte kaubamärgi edendamise eest kogu maailmas, teatas täna, et on sõlminud lepingu külastajate koolituse ja sihtkoha brändide turundus- ja haldusteenuste osutamiseks Jaapani peamise turupiirkonna jaoks.
HTA issued a Request for Proposals (RFP) 23-01 for the Japan market on September 26. As part of the RFP process, presentations were made to an evaluation committee comprised of government and industry professionals. The contract was awarded to a.link LLC.
Guided by HTA’s mission to Mālama Ku‘u Home (care for our beloved home), its 2020-2025 Strategic Plan, and the community-driven Destination Management Action Plans, the contractor’s work will support a regenerative model of tourism for Hawaii. Work performance will be measured against Key Performance Indicators (KPIs) in alignment with HTA’s Strategic Plan, including increased average daily visitor spending and increased total visitor spending.
HTA will negotiate a three-year contract with a.link LLC which will commence on January 1, 2023, and will end on December 31, 2025, with HTA having the option to extend the agreement for an additional two years.
