Ühendkuningriik
Pärast edukat esitust WTM Londonis 7.–9. novembril tegi TTAL koostööd BBC Wildlife'i ja sidusettevõtete partnerajakirjadega, et korraldada 10. novembril eritellimusel üritus, mille eesmärk oli tõsta lugejate seas teadlikkust Tobagost kui potentsiaalsest puhkusekohast ja koguda potentsiaalseid kliente tulevaste broneeringute jaoks. . Väga kaasatud publik nautis interaktiivset intervjuupaneeli, kus uuriti Tobago turismiatribuute ja kus osalesid TTAL-i tegevesimees Alicia Edwards ja kohalik reisijuht William Trim, kaasa arvatud Tobago peasekretär Hon. Farley Augustine. Üritus hõlmas ka Tobago kultuuri põhiaspekte elava meelelahutuse ja kulinaarsete hõrgutiste kaudu, et meelitada osalejaid Tobago maitsega.
TTAL korraldas 3. novembril Londonis enne WTM-i ka väga kaasahaaravat reisibüroode koolitust ja võrgustike loomise üritust, mis võimaldas keskenduda ja üks-ühele suhelda enam kui 30 reisibüroo ja Ühendkuningriigis asuvate hotellide esindajatega. TTAL-i meeskond tutvustas sihtkohas Tobagot ja selle peamisi atraktsioone, kaasates osalejaid saare vaatamisväärsuste ja helidega kultuurilise meelelahutuse ja Tobago-teemalise köögiga.
Need tegevused järgnesid TTAL-i varasemale nišiturule kaasamisele Ühendkuningriigis National Wedding Show'l, mis toimus 15. ja 16. oktoobril Londonis Excelis. UK National Wedding Show on Ühendkuningriigi suurim pulmanäitus ja üks suurimaid Euroopas. Kuna TTAL on määranud pulmaturu Tobago turismi kasvu peamiseks fookusvaldkonnaks, aitas TTALi osalemine tõsta tarbijate ja reisikaubanduse teadlikkust saartest kui romantilise puhkuse võimalikust sihtkohast.
Põhja-Ameerika
Over in the USA, Destination Tobago was represented at this year’s Diving Equipment and Marketing Association (DEMA) Show from November 1 to 4 in Orlando, Florida. TTAL officials attended along with members of the Tobago Dive Association to create business linkages and explore new opportunities for the destination in dive tourism. The 4-day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. As the main hub for professional divers to garner insights on traveling to the best diving destinations in the world, DEMA Show was a key platform for TTAL to promote Tobago’s globally competitive dive product.
Commenting on TTAL’s resumption of in-person engagement strategies and their importance, Executive Chairman Ms. Alicia Edwards stated:
“A return to live events that target niche industry operators and consumers is a worthwhile endeavour in our goal of placing destination Tobago within the consideration set of travellers in our target markets. TTAL will continue to seek out and participate in relevant global trade events that have the potential to bolster bookings to our unspoilt island and drive much-needed business opportunities to our local tourism enterprises.”
In additional strategic efforts to boost arrivals to Tobago, the Agency continues to work towards finding best-practice solutions for airlift and connectivity issues that limit the tourism industry’s growth potential. As such, TTAL partnered with the Airports Authority of Trinidad and Tobago to attend the Routes World Forum in Las Vegas from October 16-18, 2022. Tobago’s tourism officials gained exclusive insight from airline CEOs and industry heavyweights as they discussed the current state of the industry, and the actions that must be taken to stimulate post-Covid recovery and increase airlift.
In looking at arrivals to the destination holistically, TTAL also sought to harness the potential from cruise business across the region by attending this year’s Florida Caribbean Cruise Association (FCCA) Conference in the Dominican Republic from October 11 to 14. The FCCA Cruise Conference is the only official cruise conference representing the Caribbean, Mexico and Central and South America, designed to foster a better understanding of the cruise industry and help attendees improve their cruise tourism business.
The Tobago Tourism Agency Limited continues to work assiduously on behalf of Tobago to get tourism in Tobago back to where it should be once again, combining established marketing best-practices with evolved post-COVID engagement strategies to increase destination Tobago’s global competitiveness in travel and tourism.
